Elements
of Search Engine Optimization
Links:
- Reciprocal linking is the linking of two websites. Google, Yahoo, and MSN all
view a link to your site as a vote of confidence. Establishing reciprocal
links with websites within your business scope is a root element of search
engine optimization.
- Inbound links are links from other sites to your site
without
reciprocation. This type of link is generally
viewed more highly by major search engines than a reciprocal
link.
Search Engine Copywriting:
- CodeIt copywriters can optimize your web site content to achieve greater
search engine placement and bring optimum value to your business. Its purpose
is
to rank highly in the search engines for your website’s targeted search
terms.
- SEO Copywriting can achieve rankings
that appear on all major search engines for the targeted
search terms. Website owners can benefit from well
written
content that is appealing to your audience and is critical for improving sales
and increasing leads.
META Tags:
- Meta descriptions and Meta keywords
provide information about a web page to search engines.
All search engines use this information to create their
index
and place you in their rankings. Meta tags are obviously a very important
element when creating a website design that is well optimized.
Search Engine & Directory Submission:
- All search engines will eventually
crawl your page, but the length of time before it takes
place is always an unknown. Websites can be manually
submitted
to different search engines in an effort to speed the indexing of your site’s
pages.
- Directory submissions provide search
engine friendly inbound links to improve your website’s
link popularity.
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